One on One Online Training
I have found that one to one training has had the best results. I am available either via skype share screen or Join.me for training or any SEO or online marketing consultancy. The cost is €100 per hour.
The basics of search engine optimisation are like other tasks within your business; most business owners and managers have an understanding of accounting and marketing – they need to – SEO is the same since websites play such a large role in the acquisition of new business.
- 3 hours training – 450
- 6 hours training – 900
The standard course is designed for anyone that wants to understand the fundamentals of website optimisation, and where to go for more information. However, we can cover any specific areas and each course is designed around your own website.
I will take you from the basics to a good level of understanding of the processes involved in optimising your website. This will leave you in the position to either carry out the optimisation yourself or when outsourcing, understand exactly what you need and how to measure the results.
The training focuses completely on search optimisation, however, this will overlap into social media and how it connects with SEO. We will also look at measuring outcomes and to that end at least a basic understanding of analytics is required along with some of the webmaster tools provided by Bing and Google.
A lot of the information gathering for the audit phase of a website can be quickly accomplished using a variety of tools; we look at SEO tools for this purpose and for competition research.
Recent learning studies have shown that training has a better impact and memory retention if homework is completed before the course rather than taken away at the end of the day. I will provide material for reading prior to the course.
The standard SEO training course will cover:
- SEO Tools
- Keyword Research
- Meta Tag Optimisation
- Content Optimisation
- Content Production
- Business blogging – should you?
- Competition Research
- Links – Internal & External
- Local SEO Listing
- What not to do, Google Panda, Google Penguin
At the end of the course, you will be able to measure the optimisation of your site, control any outsourcing, and optimise all the basics yourself.