Small Business Growth Blog

Business Marketing
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The Anatomy Of A Great Ecommerce Website

The ecommerce world is a dog eat dog one. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an ecommerce business, you need to get surgical when it comes to understanding your audience and […]...
Travel Marketing

Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for […]...
Social Media
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Social Media for Accountants, Solicitors, and Insurance Brokers

So the boss attends a digital marketing services event, hears that LinkedIn and Twitter are really valuable platforms to be on, and comes back to the office asking you to get the accountancy firm more established on social media. Now it’s your job as the Marketing Manager of the firm to launch the business on social […]...
Marketing
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How to Hire a Good SEO Company

SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Content1 Where do You Start?2 Last Things First3 Google’s Hiring Recommendations4 The SEO Hiring Process4.1 The Interview4.2 Checking […]...
Off Page SEO
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Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll-out of the integrated algorithm. After many years of waiting for […]...