Small Business Growth Blog

Business Marketing
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Cheap SEO – Is that what you want?

Content1 Recommendations2 The Problems for the SEO Company3 Problems for the Buyers of Cheap Services4 Cheap vs Not First off, no I don’t offer cheap SEO and this is not an ad for cheap services.  In fact, I have a philosophical problem with any business that brands their services as cheap. Recently a client told […]...
On Page SEO
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Where to Start with SEO

Content1 Read Up2 Establish Your Position3 Do an SEO Audit4 Getting Proactive5 Keep Working Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish […]...
Marketing
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SEO Competition Research

Content1 Is There Search Traffic from Google?2 Who Are Your Competitors?3 How Much Will it Cost?3.1 Page Count3.2 Age of Website3.3 How Many Inbound Links?3.4 Google Adwords – Pay Per Click3.5 Total Costs4 How Long Will it Take to get to the First Page of Google?4.1 Achieving a Return on Investment Before starting to target […]...
SEO Audit & Checks
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How to Perform a Quick SEO Audit

Content1 Step 1: Check which Versions of Your Website are Accessible2 Step 2: Check the SERPs3 Step 3: Homepage Inspection4 Step 4: Inspect Content5 Step 5: Search Traffic Analysis6 Conclusion An SEO audit is the first thing that you should do if you plan to boost your website’s search engine ranking and to fix most […]...
Marketing
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E-book Marketing for Independent Authors

Content1 Blogging1.1 1. Own books1.2 2. Target market’s habits1.3 3. Other authors’ books1.4 4. Family, life, opinions1.5 5. Guest post or interview2 Make friends3 Newspaper Website or Blog Article Writing4 Email Marketing List5 Author Info Websites6 Claim your books on GoodReads7 Social Media8 Advertising9 SEO10 Own Amazon Affiliate Account11 Own Blog Organisation12 Inside Your Published Book […]...
Business Marketing
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The Anatomy Of A Great Ecommerce Website

Content1 Great Across-The-Board UX2 Niche, High-Quality Content3 On-Point Visual Branding4 A Data Feedback Loop5 Social Commerce The ecommerce world is a dog eat dog one. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as […]...
Travel Marketing

Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for […]...
Social Media
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Social Media for Accountants, Solicitors, and Insurance Brokers

Content1 Will Social Work for “Boring” Industries?2 Part 1: Get Things Ready2.1 Buyer Personas2.2 Choose Your Platforms2.3 Twitter2.4 LinkedIn3 Part 2: Content Plan3.1 Social Media Goals3.2 Measure Everything4 Part 3: Moving Beyond Publishing4.1 Social Ads + Landing Page + Marketing Automation4.2 Influencer Marketing So the boss attends a digital marketing services event, hears that LinkedIn and […]...
Marketing
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How to Hire a Good SEO Company

Content1 Where do You Start?2 Last Things First3 Google’s Hiring Recommendations4 The SEO Hiring Process4.1 The Interview4.2 Checking References4.3 The SEO Audits5 Look for Structure and Results SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and […]...
Off Page SEO
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Google Penguin Update

Content1 Google Loves Multiple Changes2 Can You Recover From Bank Links3 How to Recover and Remove Bad Links4 Preparing The Re-submission Request5 One Final Step6 The Irony of Google’s Part in This Mess UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not […]...