Small Business Growth Blog

Business Marketing
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How to Increase B2B Sales Leads Through Your Website

Content1 What Should the Site do?2 Tracking Setup3 Content and Site Fixes3.1 For Social3.2 For Email3.3 For Search4 All there is to it Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual […]...
Business Marketing
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25 Ways to Generate More B2B Sales Leads

Content1 1. Optimize Your Blog2 2. Frequent Q&A Websites3 3. Create Videos4 4. Send out Newsletters on a Regular Basis5 5. Don’t Avoid Cold Email Campaigns6 6. The Same Goes for Follow-up Campaigns7 7. Obtain Online Reviews8 8. Take Advantage of Facebook Ads9 9. Use Remarketing10 10. Target Your Prospects with LinkedIn Advertising11 11. Connect […]...
Business Marketing
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25 Guerilla Marketing Ideas to Grow your B2B Sales Leads

Content1 1. Free Food2 2. Go Crazy with Business Cards3 3. Organise an Informal Event4 4. Pop Over5 5. Innovative Packaging6 6. Video Projections7 7. Get Cheeky on Socials8 8. Local Sports Club/Event Sponsorships9 9. Online Q&A (Drunk?)10 10. Billboards by Local Artists11 11. Ask Local Restaurants/Cafes for Cheap Ad Space12 12. Put out a […]...
On Page SEO
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5 Benefits of Using SEO to Optimise Your Website Copy

Content1 Search Engine Optimization, What It’s Purpose?2 5  Benefits of Using SEO in Your Website Copy2.1 1. SEO can Help You Craft the Right Content2.2 2. SEO will Target the Right Audience2.3 3. SEO can Help You Get more Clicks than PPC2.4 4. You Won’t Need to Pay for Ads2.5 5. You can Easily Overcome […]...
SEO Case StudiesTravel Marketing
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SEO Case Study for a Travel Company

Content1 Background2 SEO Audit Results3 The Strategy4 Content Rewriting5 Building Trust6 On-site SEO7 Link Building / Content Marketing8 Results We started working with Follow the Camino in July of 2016. They initially hired us for an SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company […]...
eCommerce SEO

4 Easy SEO Wins for E-commerce Websites

Content1 1. Write High Level, Well Optimised Content2 2. Get Your Metadata Right3 3. Own Your Site’s Faceted Navigation4 4. Employ Amazon as Part of Your Keyword Research SEO is an ever-evolving beast but one principle remains the same: if you want to have a successful eCommerce business and run a website that people actually […]...
On Page SEO
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Keyword Research for SEO and Adwords

Content1 Enter Keyword Research2 Head, Body, and Tail2.1 Head Keywords:2.2 Body Keyword:2.3 Tail Keywords:3 More Google Suggestions4 How to Determine Your Competitors Keywords?5 Check Keyword Anchor Text6 Value of Keywords7 Commercial Intent7.1 Tire Kickers7.2 Informational7.3 Product Keywords7.4 Buy Now Keywords8 Setup Google Adwords to Test9 Keyword Difficulty10 Referring Domains11 Long Tail Keywords12 Is the Keyword […]...
Off Page SEO
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Link Building Strategies for E-commerce Sites

Content1 Conventional Link Building Strategies1.1 1. Blogging and Content Creation1.2 2. Guest Posting1.3 3. Internal Linking2 Creative Strategies for E-commerce2.1 1. Product Reviews2.2 2. Run Offers for Bloggers2.3 3. Special Offers Page2.4 4. Video Marketing2.5 5. PR Worthy Products2.6 6. Broken Link Outreach2.7 7. Retailer’s List2.8 8. Partners2.9 9. Unique Product Pages3 Final Thoughts How […]...
MarketingSocial Media
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Increase Your Visitors Using a Content Audit and Re-Writing

Content1 This is the Blueprint to Solve that Problem2 The Benefits of Longer Blog Posts3 Add a WordPress Word Count Plugin4 Checking Webmaster Tools5 Check Ranking, Visitor Numbers, Bounce Rate6 Social Media7 Why Re-writing Blog Posts Works We would all like more website traffic – without having to write new blog posts or think of […]...
Link Building
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The Truth About Outsourcing Link Building

Content1 Is Link Building Difficult?2 What is Link Building REALLY like?2.1 Building good links takes time2.2 Chatting to bloggers and webmasters takes skill and a certain something2.3 It is often very stressful2.4 You can’t always do it well2.5 A good piece of content can open any door3 Do you NEED to Build Links? Chatting to […]...