Guest posting

Is Guest Post Outreach Just a Numbers Game?

When we are talking about digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And as with anything SEO-related, everyone has their (usually very strong) opinion on guest blogging. Table of Contents1 The Complex Case of Guest Blogging2 Two Schools of Thought3 Why Go …

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SEO Checklist

How to Perform a Quick SEO Audit

An SEO audit is the first thing that you should do if you plan to boost your website’s search engine ranking and to fix most (if not all) SEO errors. An audit can be an overwhelming task and it might need a lot of time but a quick SEO review won’t take much of your …

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E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important. But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of my …

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ecommerece store

The Anatomy Of A Great Ecommerce Website

The ecommerce world is a dog eat dog one. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an ecommerce business, you need to get surgical when it comes to understanding your audience and …

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Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for …

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Social Media for Accountants, Solicitors, and Insurance Brokers

So the boss attends a financial services event, hears that LinkedIn and Twitter are really valuable platforms to be on, and comes back to the office asking you to get the practice more established on social media. Now it’s your job as the Marketing Manager of the firm to launch the business on social media, …

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Experienced SEO Person – Remote Position

Let me know your hourly rate in first email and your availability. Fluent English. 10 hours per week There is NO link building for this role – it is all onsite optimisation. We have a great link building team and you will need to work well with them. I am looking for someone based in …

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How to Hire a Good SEO Company

SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Table of Contents1 Where do You Start?2 Last Things First3 Google’s Hiring Recommendations4 The SEO Hiring Process4.1 The …

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Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll out of the integrated algorithm. After many years of waiting …

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The Cost of Links & Link Building

Links cost. It is that simple, there is no such thing as a free link. Link building is going to cost you time or money. So what is best for you – time or money? Table of Contents1 Why You Need Links from Other Websites2 A Little History on Link Building3 So Where Now for …

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