Small Business Growth Blog

Marketing

Link Building Strategies: What Should You Focus on and What Should You Avoid?

Content1 Link Building Techniques1.1 The Skyscraper Technique1.1.1 What is it?1.1.2 Verdict: 5/51.2 Resource Page Link Building1.2.1 What is it?1.2.2 Verdict: 3/51.3 PBNs1.3.1 What is it?1.3.2 Verdict: 0/51.4 Broken Link Building1.4.1 What is it?1.4.2 Verdict: 3/51.5 The Scholarship Method1.5.1 What is it?1.5.2 Verdict: 0/51.6 Competitions1.6.1 What is it?1.6.2 Verdict: 0/51.7 Expert Roundups1.7.1 What is it?1.7.2 Verdict: […]...
Travel Marketing
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SEO, Content Marketing and Marketing Automation for Travel Companies

Content1 Dominate Search Marketing With SEO1.1 Travel Keywords1.2 On-Page and Off-Page SEO2 Content Marketing3 Email Marketing3.1 Email Marketing Automation4 Peculiarities of the Travel Industry The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being […]...
Travel Marketing
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6 Tips for Improving SEO for Travel Websites

Content1 1. Research Your Keywords2 2. Step Up Your Content Marketing Strategy3 3. Boost Your Site Speed4 4. Build Links5 5. Be Mobile Friendly6 6. Analyse Your Competitors Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be […]...
SEO Case Studies
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Cosmetic Surgery SEO Case Study

Content1 Campaign Goals2 Initial SEO Work3 Monthly SEO4 Local SEO / Google Maps Listings5 Google’s Medic Update6 EAT – Expertise, Authority & Trust7 Conclusion Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires […]...
Marketing
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How to Decide on Your Digital Marketing Budget

  The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth […]...
On Page SEO
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Guidelines for Optimising Internal Links on Your Website

Content1 What is a Link and What is Anchor Text?2 Why Internal Links are Important3 Over Optimising Anchors4 Create a Keyword Sheet5 Finding Secondary Keywords & Synonyms5.1 My Brain5.2 Google’s Search Results5.3 The People Also Ask Box5.4 Google Search Console5.5 Wikipedia/Ahrefs6 Use a Website Crawler to Gather the Internal Links7 Optimising Internal Anchors8 Where to […]...
Business Marketing
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Funding and Grants for New Businesses in Ireland

Content1 List of Grants & Funding Options2 Local Enterprise Offices Grants3 Enterprise Ireland Funding Options3.1 High Potential Start-up Funding3.2 Established SME Funding3.3 New Frontiers3.4 Regional Enterprise Development Fund3.5 Innovation Vouchers3.6 Brexit Be Prepared Grant3.7 Competitive Start Fund for Female Entrepreneurs4 Microfinance Ireland5 JobsPlus6 Trading Online Voucher Scheme7 Back to Work Enterprise Allowance and Short-Term Enterprise […]...
Marketing
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List of Digital Marketing Events in Ireland in 2019

Content1 1. Business, Marketing & Finance Open Event – January 8th2 2. Introductory Digital Marketing Lecture with DMI – January 9th3 3. Facebook for Business – Practical Session – January 10th4 4. The Nutshell of Social Media Marketing – January 14th and 15th5 4.1 LinkedIn for Sales Workshop – Tue 15th January6 5. Advanced Digital […]...
Business Marketing
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How to Find New Accounting Clients

Content1 Ask for Referrals2 Master Your Networking Skills3 Don’t Forget to Follow up4 Polish Your LinkedIn Profile5 Build a Presentable Website6 List Your Company in a Business Directory7 Have an SEO Strategy in Place8 Run Email Campaigns 80% of a company’s future profits come from just 20% of its existing customers is one of the […]...
Business Marketing
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Small Business Digital Marketing for Companies in Ireland

Content1 Content and the Best Ways to Market it1.1 How do you drive visitors to your website and become a trustworthy source of information?2 The Importance of Mobile3 Think Local to go Global4 Your Ad Here5 Link it all up Have you ever seen Field of Dreams? Even if you haven’t, someone has at some […]...