SEO Growth Blog

On Page SEO
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5 Benefits of Using SEO to Optimise Your Website Copy

Contents1 Search Engine Optimization, What It’s Purpose?2 5  Benefits of Using SEO in Your Website Copy2.1 1. SEO can Help You Craft the Right Content2.2 2. SEO will Target the Right Audience2.3 3. SEO can Help You Get more Clicks than PPC2.4 4. You Won’t Need to Pay for Ads2.5 5. You can Easily Overcome […]...
SEO Case StudiesTravel SEO
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SEO Case Study for a Travel Company

Contents1 Background2 SEO Audit Results3 The Strategy4 Content Rewriting5 Building Trust6 On-site SEO7 Link Building / Content Marketing8 Results We started working with Follow the Camino in July of 2016. They initially hired us for an SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company […]...
Business Marketing

SEO for Accountants

Contents1 Practice Positioning2 What is Digital Marketing?3 Website4 SEO5 Local SEO – Google Maps Optimisation6 PPC – Google Ads7 Retargeting – Remarketing8 Call Tracking and Analytics9 Social10 Email – Newsletters11 Blogging: Yes or No?12 Sponsorships and Local Events13 Why Cube Digital? Imagine an accountancy practice, or professional services company, that keeps growing steadily. A company […]...
Marketing

Link Building Strategies: What Should You Focus on and What Should You Avoid?

Contents1 Link Building Techniques1.1 The Skyscraper Technique1.1.1 What is it?1.1.2 Verdict: 5/51.2 Resource Page Link Building1.2.1 What is it?1.2.2 Verdict: 3/51.3 PBNs1.3.1 What is it?1.3.2 Verdict: 0/51.4 Broken Link Building1.4.1 What is it?1.4.2 Verdict: 3/51.5 The Scholarship Method1.5.1 What is it?1.5.2 Verdict: 0/51.6 Competitions1.6.1 What is it?1.6.2 Verdict: 0/51.7 Expert Roundups1.7.1 What is it?1.7.2 Verdict: […]...
eCommerce SEO

4 Easy SEO Wins for E-commerce Websites

Contents1 1. Write High Level, Well Optimised Content2 2. Get Your Metadata Right3 3. Own Your Site’s Faceted Navigation4 4. Employ Amazon as Part of Your Keyword Research SEO is an ever-evolving beast but one principle remains the same: if you want to have a successful eCommerce business and run a website that people actually […]...
Marketing
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An Introduction to Digital Marketing for Businesses

Contents1 Changes2 Website or Platform3 Email Marketing4 Search Engine Optimisation4.1 Local SEO5 Adwords, Facebook Ads, LinkedIn etc.6 Social Media7 Conversion Tracking and Optimisation8 Inbound Marketing / Content Marketing9 Reputation Management10 eBook Marketing10.1 Affiliate Marketing The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes […]...
On Page SEO
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Keyword Research for SEO and Adwords

Contents1 Enter Keyword Research2 Head, Body, and Tail2.1 Head Keywords:2.2 Body Keyword:2.3 Tail Keywords:3 More Google Suggestions4 How to Determine Your Competitors Keywords?5 Check Keyword Anchor Text6 Value of Keywords7 Commercial Intent7.1 Tire Kickers7.2 Informational7.3 Product Keywords7.4 Buy Now Keywords8 Setup Google Adwords to Test9 Keyword Difficulty10 Referring Domains11 Long Tail Keywords12 Is the Keyword […]...
Off Page SEO
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Link Building Strategies for E-commerce Sites

Contents1 Conventional Link Building Strategies1.1 1. Blogging and Content Creation1.2 2. Guest Posting1.3 3. Internal Linking2 Creative Strategies for E-commerce2.1 1. Product Reviews2.2 2. Run Offers for Bloggers2.3 3. Special Offers Page2.4 4. Video Marketing2.5 5. PR Worthy Products2.6 6. Broken Link Outreach2.7 7. Retailer’s List2.8 8. Partners2.9 9. Unique Product Pages3 Final Thoughts How […]...
Business Marketing
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How to Create a Small Business Digital Marketing Strategy

Contents1 Why Have a Strategy?2 1. Setting Goals and Making Plans3 2. Research and Planning 2.03.1 Market Research3.2 Competitor Research3.3 Establishing a Target Audience3.4 Determining a Budget3.5 Establishing a Time-frame3.6 Defining Key Performance Indicators3.7 Taking stock of your team4 3. Revision and Audits5 4. Digital Marketing Tactics5.1 Search Engine Optimisation5.2 Content Marketing5.3 Social Media Marketing5.4 […]...