SEO Growth Blog

SEO Case Studies

SEO Case Study for Engineering Company

Content1 Understanding – The Problem2 Training2.1 Tracking3 Website Reviews4 Content Review and Keyword Research5 Link Building6 Results This engineering SEO case will focus on one company and their products and services. However, I have had the pleasure of working in what are considered not sexy industries for many years.  Companies like engineering, construction, fabrication, stone […]...
Business Marketing
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How to Increase B2B Sales Leads Through Your Website

Content1 What Should the Site do?2 Tracking Setup3 Content and Site Fixes3.1 For Social3.2 For Email3.3 For Search4 All there is to it Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual […]...
Business Marketing
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25 Ways to Generate More B2B Sales Leads

Content1 1. Optimize Your Blog2 2. Frequent Q&A Websites3 3. Create Videos4 4. Send out Newsletters on a Regular Basis5 5. Don’t Avoid Cold Email Campaigns6 6. The Same Goes for Follow-up Campaigns7 7. Obtain Online Reviews8 8. Take Advantage of Facebook Ads9 9. Use Remarketing10 10. Target Your Prospects with LinkedIn Advertising11 11. Connect […]...
Business Marketing
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25 Guerilla Marketing Ideas to Grow your B2B Sales Leads

Content1 1. Free Food2 2. Go Crazy with Business Cards3 3. Organise an Informal Event4 4. Pop Over5 5. Innovative Packaging6 6. Video Projections7 7. Get Cheeky on Socials8 8. Local Sports Club/Event Sponsorships9 9. Online Q&A (Drunk?)10 10. Billboards by Local Artists11 11. Ask Local Restaurants/Cafes for Cheap Ad Space12 12. Put out a […]...
Business Marketing
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Why Local SEO is a Great Channel for Your Business

Content1 You Can Target the Exact Customers You Need2 Easier to Rank for More Specific Local Keywords3 Fast Way to Boost Your Online Presence4 Boost Your Reputation5 Great for Mobile Users6 How to Improve Your Local SEO6.1 Sign Up with Google My Business6.2 Get Listed in Local Directories6.3 Build Local Links6.4 Create Local-Optimized Content Local […]...
On Page SEO
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5 Benefits of Using SEO to Optimise Your Website Copy

Content1 Search Engine Optimization, What It’s Purpose?2 5  Benefits of Using SEO in Your Website Copy2.1 1. SEO can Help You Craft the Right Content2.2 2. SEO will Target the Right Audience2.3 3. SEO can Help You Get more Clicks than PPC2.4 4. You Won’t Need to Pay for Ads2.5 5. You can Easily Overcome […]...
SEO Case StudiesTravel Marketing
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SEO Case Study for a Travel Company

Content1 Background2 SEO Audit Results3 The Strategy4 Content Rewriting5 Building Trust6 On-site SEO7 Link Building / Content Marketing8 Results We started working with Follow the Camino in July of 2016. They initially hired us for an SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company […]...
eCommerce SEO

4 Easy SEO Wins for E-commerce Websites

Content1 1. Write High Level, Well Optimised Content2 2. Get Your Metadata Right3 3. Own Your Site’s Faceted Navigation4 4. Employ Amazon as Part of Your Keyword Research SEO is an ever-evolving beast but one principle remains the same: if you want to have a successful eCommerce business and run a website that people actually […]...
Marketing
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An Introduction to Digital Marketing for Businesses

Content1 Changes2 Website or Platform3 Email Marketing4 Search Engine Optimisation4.1 Local SEO5 Adwords, Facebook Ads, LinkedIn etc.6 Social Media7 Conversion Tracking and Optimisation8 Inbound Marketing / Content Marketing9 Reputation Management10 eBook Marketing10.1 Affiliate Marketing The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes […]...