Small Business Growth Blog

Travel Marketing
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Content Marketing for Travel Companies

The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you […]...
MarketingAccountants
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B2B Content Marketing for Services

Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. If you’re running an accounting company, providing healthcare services, or practising law, then you’ve noticed that your content can’t be done in the way that so-called glamorous industries do it. However, the fact […]...
Business MarketingOff Page SEO
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What is Local SEO and Why Do You Need It

No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless […]...
Business Marketing
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What Is Marketing?

Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count....
Marketing
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An Introduction to Digital Marketing for Businesses

The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Content1 Changes2 Website or Platform3 Email Marketing4 Search Engine Optimisation4.1 Local SEO5 Adwords, Facebook Ads, LinkedIn etc.6 Social Media7 Conversion Tracking and Optimisation8 Inbound Marketing / Content Marketing9 Reputation Management10 eBook Marketing10.1 Affiliate Marketing Changes […]...
Business Marketing
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Why Local SEO is a Great Channel for Your Business

Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your […]...
On Page SEO
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Easy SEO Quick Wins for More Traffic

Looking for some quick wins on your website to improve your rankings and get more clicks from Google? Making changes to websites often involve skills from different people across the business such as coding and design, but these 5 suggestions should be things you can work on without needing a line of code to be […]...
SEO Case Studies
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Cosmetic Surgery SEO Case Study

Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. However, we still achieved great results. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires (These are all year on year stats). We started working with the company in May 2018.  During the […]...
Link Building
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Is Guest Post Outreach Just a Numbers Game?

When we are talking about digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And as with anything SEO-related, everyone has their (usually very strong) opinion on guest blogging. Content1 The Complex Case of Guest Blogging2 Two Schools of Thought3 Why Go Mass Outreach4 […]...
Link Building
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The Cost of Link Building & Links

Links cost. It is that simple, there is no such thing as a free link. Link building is going to cost you time or money. So which is best for you – time or money, as you will pay the cost of link building in one way or the other? Content1 Why You Need Links […]...
On Page SEO
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Organising SEO Tasks for Your Small Business

This is a question asked by Brian from http://www.bjp.ie/ on our Facebook page. Getting into a daily, weekly, monthly system of SEO tasks. Also getting a template for organising link building management. And lastly, wondering how much time should a small insurance broker invest in SEO we are totally new to the game. Content1 SEO […]...
Travel Marketing
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SEO in Tourism: Things to Keep in Mind

As strange as it may seem, SEO and the tourism industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that […]...
Travel Marketing
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6 Tips for Improving SEO for Travel Websites

Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a […]...
Off Page SEOOn Page SEO
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What is SEO and How Can It Help My Website

A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and […]...
Marketing
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How to Decide on Your Digital Marketing Budget

  The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth […]...
Business Marketing
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Funding and Grants for New Businesses in Ireland

According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier […]...