SEO Growth Blog

SEO Case Studies
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Cosmetic Surgery SEO Case Study

Content1 Campaign Goals2 Initial SEO Work3 Monthly SEO4 Local SEO / Google Maps Listings5 Google’s Medic Update6 EAT – Expertise, Authority & Trust7 Conclusion Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires […]...
Marketing
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How to Decide on Your Digital Marketing Budget

The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth is […]...
Business Marketing
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7 Ways to Reach More Customers in 2019

Content1 Polish Your Website2 Leverage Social Proof3 Local SEO4 Double Down on Content Marketing5 Maintain a Strong Social Media Presence6 Try Paid Advertising7 Give Something for Free You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% […]...
On Page SEO
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Guidelines for Optimising Internal Links on Your Website

Content1 What is a Link and What is Anchor Text?2 Why Internal Links are Important3 Over Optimising Anchors4 Create a Keyword Sheet5 Finding Secondary Keywords & Synonyms5.1 My Brain5.2 Google’s Search Results5.3 The People Also Ask Box5.4 Google Search Console5.5 Wikipedia/Ahrefs6 Use a Website Crawler to Gather the Internal Links7 Optimising Internal Anchors8 Where to […]...
Business Marketing
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Funding and Grants for New Businesses in Ireland

Content1 List of Grants & Funding Options2 Local Enterprise Offices Grants3 Enterprise Ireland Funding Options3.1 High Potential Start-up Funding3.2 Established SME Funding3.3 New Frontiers3.4 Regional Enterprise Development Fund3.5 Innovation Vouchers3.6 Brexit Be Prepared Grant3.7 Competitive Start Fund for Female Entrepreneurs4 Microfinance Ireland5 JobsPlus6 Trading Online Voucher Scheme7 Back to Work Enterprise Allowance and Short-Term Enterprise […]...
Marketing
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List of Digital Marketing Events in Ireland in 2019

Content1 1. Business, Marketing & Finance Open Event – January 8th2 2. Introductory Digital Marketing Lecture with DMI – January 9th3 3. Facebook for Business – Practical Session – January 10th4 4. The Nutshell of Social Media Marketing – January 14th and 15th5 4.1 LinkedIn for Sales Workshop – Tue 15th January6 5. Advanced Digital […]...
Business Marketing
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How to Find New Accounting Clients

Content1 Ask for Referrals2 Master Your Networking Skills3 Don’t Forget to Follow up4 Polish Your LinkedIn Profile5 Build a Presentable Website6 List Your Company in a Business Directory7 Have an SEO Strategy in Place8 Run Email Campaigns 80% of a company’s future profits come from just 20% of its existing customers is one of the […]...
SEO Case Studies

SEO Case Study for Engineering Company

Content1 Understanding – The Problem2 Training2.1 Tracking3 Website Reviews4 Content Review and Keyword Research5 Link Building6 Results This engineering SEO case will focus on one company and their products and services. However, I have had the pleasure of working in what are considered not sexy industries for many years.  Companies like engineering, construction, fabrication, stone […]...
Business Marketing
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How to Increase B2B Sales Leads Through Your Website

Content1 What Should the Site do?2 Tracking Setup3 Content and Site Fixes3.1 For Social3.2 For Email3.3 For Search4 All there is to it Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual […]...