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How to Find New Accounting Clients

80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a …

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B2B SEO Case Study

We started working with this accountant in February 2017.  In Jan of 2017, the website had around 400 visitors from Google, by Jan 2018 this was over 8,500 for the month. Cube started in February with a technical SEO audit and a content audit. Both audits resulted in a lot of work. The company had recently …

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SEO Case Study for Engineering Company

This engineering SEO case will focus on one company and their products and services. However, I have had the pleasure of working in what are considered not sexy industries for many years.  Companies like engineering, construction, fabrication, stone suppliers & quarries, timber suppliers, cladding, substation safety and a bicycle manufacturer – you get the idea. …

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Small Business Digital Marketing for Companies in Ireland

Small Business Digital Marketing for Companies in Ireland

Have you ever seen Field of Dreams? Even if you haven’t, someone has at some point likely quoted you the line everyone seems to know from the movie: build it and they will come. And while it may have worked for Kevin Costner, the same will not likely be the case for your small business …

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How to Increase B2B Sales Leads Through Your Website

How to Increase B2B Sales Leads Through Your Website

Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier …

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25 Ways to Generate More B2B Sales Leads

New customers are the lifeblood of every business. And yet, many companies struggle with the acquisition process, mainly because it’s extremely tricky and expensive to identify the right leads and nurture them into becoming loyal, paying customers. Even research studies seem discouraging in this respect and show that it’s somewhere between 5 and 25 times …

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25 Guerilla Marketing Ideas to Grow your B2B Sales Leads

25 Guerilla Marketing Ideas to Grow your B2B Sales Leads

Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Guerrilla marketing is less common in the B2B arena and it can sometimes feel almost tame when compared to B2C guerrilla marketing, but …

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Why Local SEO is a Great Channel for Your Business

Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your …

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5 Benefits of Using SEO to Optimise Your Website Copy

One of the best marketing strategies to invest in when looking to connect with your target audience is search engine optimization (or SEO for short). Although it may seem insignificant to some small business owners, it’s a crucial part of any inbound marketing campaign and can set aside your brand from the competition. Below you’ll …

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SEO Case Study for a Travel Company

We started working with Follow the Camino in July of 2016. They initially hired us for an SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer to …

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SEO for Accountants

Imagine a practice that keeps growing steadily and your website generating new business calls and enquiries every week. Right now, where does most of your new business come from? I have two main sources – referrals and Google search. For me and other businesses, the absolute best are referrals.  The problem I have with referrals …

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Link Building Strategies: What Should You Focus on and What Should You Avoid?

There’s a lot that goes into SEO. Some suggest there are 200+ Google ranking factors. You’ll see some of the famous names in the industry talking about all kinds of fancy techniques and strategies (like language models using ngrams or biometric parameters while viewing results.) This is all well and good, but it’s advanced stuff. …

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