SEO Growth Blog

On Page SEO
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A Beginners Guide to Google SEO

Contents1 Put Your Users First2 What is Search Optimisation?2.1 1. Page Titles2.2 2. Meta Descriptions2.3 3. Content2.4 4. Page Headings2.5 5. Images3 URL Structure4 Website Navigation5 Sitemaps6 Internal Links & Anchor Text7 No Follow or Follow Links8 Promoting Your Website9 Google Analytics and Google Search Console10 Google SEO is Only the Beginning With all the […]...
Travel SEO
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SEO in Tourism: Things to Keep in Mind

Contents1 Find Out What You’re Up Against2 User Experience Matters Big Time3 Even More Mobile Friendliness4 Invest in Technical SEO5 Leverage Images6 Think Globally, Act Locally As strange as it may seem, SEO and the tourism industry have one thing in common – both deal with pointing customers in the right direction. If you’re in […]...
Marketing

Link Building Strategies: What Should You Focus on and What Should You Avoid?

Contents1 Link Building Techniques1.1 The Skyscraper Technique1.1.1 What is it?1.1.2 Verdict: 5/51.2 Resource Page Link Building1.2.1 What is it?1.2.2 Verdict: 3/51.3 PBNs1.3.1 What is it?1.3.2 Verdict: 0/51.4 Broken Link Building1.4.1 What is it?1.4.2 Verdict: 3/51.5 The Scholarship Method1.5.1 What is it?1.5.2 Verdict: 0/51.6 Competitions1.6.1 What is it?1.6.2 Verdict: 0/51.7 Expert Roundups1.7.1 What is it?1.7.2 Verdict: […]...
Travel SEO
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SEO, Content Marketing and Marketing Automation for Travel Companies

Contents1 Dominate Search Marketing With SEO1.1 Travel Keywords1.2 On-Page and Off-Page SEO2 Content Marketing3 Email Marketing3.1 Email Marketing Automation4 Peculiarities of the Travel Industry The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being […]...
Travel SEO
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6 Tips for Improving SEO for Travel Websites

Contents1 1. Research Your Keywords2 2. Step Up Your Content Marketing Strategy3 3. Boost Your Site Speed4 4. Build Links5 5. Be Mobile Friendly6 6. Analyse Your Competitors Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be […]...
Off Page SEOOn Page SEO
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What is SEO and How Can It Help My Website

Contents1 What Is SEO?2 The Science Behind SEO3 High-Quality Content4 Mobile Friendliness5 Website Speed6 HTTPS Is a Must7 User Experience8 Website Architecture and Elements9 Authoritative Backlinks A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million […]...
SEO Case Studies
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Cosmetic Surgery SEO Case Study

Contents1 Campaign Goals2 Initial SEO Work3 Monthly SEO4 Local SEO / Google Maps Listings5 Google’s Medic Update6 EAT – Expertise, Authority & Trust7 Conclusion Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires […]...
Marketing
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How to Decide on Your Digital Marketing Budget

The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth is […]...
Travel SEO
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SEO for Travel Websites and How to do it in 2019

Contents1 The State of the Travel Industry2 Top Ranking SEO Factors in the Travel Industry3 Website Audit4 Technical SEO5 Competitor Analysis6 Keyword Research7 Pay Per Click Advertising8 Link Building9 Email Marketing10 Content Marketing Back in the day, people used to walk into a travel agency, browse a catalogue, settle on a destination, and the agency […]...
Business Marketing
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7 Ways to Reach More Customers in 2019

Contents1 Polish Your Website2 Leverage Social Proof3 Local SEO4 Double Down on Content Marketing5 Maintain a Strong Social Media Presence6 Try Paid Advertising7 Give Something for Free You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% […]...