Small Business Growth Blog

Travel Marketing
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SEO for Travel Websites & Blogs

Content1 The State of the Travel Industry2 Top Ranking SEO Factors in the Travel Industry3 Website Audit4 Technical SEO5 Competitor Analysis6 Keyword Research7 Pay Per Click Advertising8 Link Building9 Email Marketing10 Content Marketing Back in the day, your customers walked into a travel agency, browsed a catalogue, settled on a destination, and the agency would […]...
MarketingBlogging
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Content Marketing for Service Businesses

Content1 Use Content to Educate Your Audience or Answer Common Questions2 Use Search Engine Optimization to Promote Your Content3 Be a Helpful Business4 Create Visual Content5 Run Webinars6 Join Forces With Other Businesses Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. […]...
Business MarketingOff Page SEO
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What is Local SEO and Why Do You Need It

Content1 So, What Is Local SEO?2 How Does Local SEO Work?3 Do Keyword Research4 Optimize for Voice5 Claim Your Google My Business Listing6 Build NAP Citations and Ensure Their Consistency7 Leverage Local Link Building No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on […]...
Business Marketing
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What Is Marketing?

Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count....
Business Marketing
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7 Ways to Reach More Customers Online in 2021

Content1 Polish Your Website2 Leverage Social Proof3 Local SEO4 Double Down on Content Marketing5 Maintain a Strong Social Media Presence6 Try Paid Advertising7 Give Something for Free You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% […]...
SEO Case Studies
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SEO Case Study for Engineering Company

Content1 Understanding – The Problem2 Training2.1 Tracking3 Website Reviews4 Content Review and Keyword Research5 Link Building6 Results This engineering SEO case study will focus on one company and its products and services. However, I have had the pleasure of working in what is considered not sexy industries for many years.  Companies like engineering, construction, fabrication, […]...
Business Marketing
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How to Create a Small Business Digital Marketing Strategy

Content1 Why Have a Strategy?2 1. Setting Goals and Making Plans3 2. Research and Planning 2.03.1 Market Research3.2 Competitor Research3.3 Establishing a Target Audience3.4 Determining a Budget3.5 Establishing a Time-frame3.6 Defining Key Performance Indicators3.7 Taking stock of your team4 3. Revision and Audits5 4. Digital Marketing Tactics5.1 Search Engine Optimisation5.2 Content Marketing5.3 Social Media Marketing5.4 […]...
Marketing
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An Introduction to Digital Marketing for Businesses

Content1 Changes2 Website or Platform3 Email Marketing4 Search Engine Optimisation4.1 Local SEO5 Adwords, Facebook Ads, LinkedIn etc.6 Social Media7 Conversion Tracking and Optimisation8 Inbound Marketing / Content Marketing9 Reputation Management10 eBook Marketing10.1 Affiliate Marketing The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes […]...