SEO Growth Blog

On Page SEO
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Easy SEO Quick Wins for More Traffic

Content1 Improve Click Through Rates2 Fix Broken Links3 Check Your Internal Linking4 Lazy Load Images for a Faster Website5 Remove Low Value Content and Rank Higher in Google Looking for some quick wins on your website to improve your rankings and get more clicks from Google? Making changes to websites often involve skills from different […]...
Business Marketing

SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
SEO Case Studies
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Accountant Firm SEO Case Study

Content1 Content Audit2 Local SEO / Google Maps Optimisation3 Link Building & Content Marketing4 Encountered Problems This SEO case study focuses on AccountantOnline.ie who we started working with during February 2017.  In Jan of 2017, the website had around 400 visitors from Google, by Jan 2018 this was over 8,500 for the month. (Update: this […]...
Travel Marketing
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SEO for Travel Websites

Content1 The State of the Travel Industry2 Top Ranking SEO Factors in the Travel Industry3 Website Audit4 Technical SEO5 Competitor Analysis6 Keyword Research7 Pay Per Click Advertising8 Link Building9 Email Marketing10 Content Marketing Back in the day, your customers walked into a travel agency, browsed a catalogue, settled on a destination, and the agency would […]...
Link Building
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Is Guest Post Outreach Just a Numbers Game?

Content1 The Complex Case of Guest Blogging2 Two Schools of Thought3 Why Go Mass Outreach4 Targeted Outreach5 Additional Considerations6 Final Verdict When we are talking about digital marketing and especially search engine optimization, the question of guest blogging simply has to be raised sooner or later. And as with anything SEO-related, everyone has their (usually […]...
On Page SEO
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A Beginners Guide to Google SEO

Content1 Put Your Users First2 What is Search Optimisation?2.1 1. Page Titles2.2 2. Meta Descriptions2.3 3. Content2.4 4. Page Headings2.5 5. Images3 URL Structure4 Website Navigation5 Sitemaps6 Internal Links & Anchor Text7 No Follow or Follow Links8 Promoting Your Website9 Google Analytics and Google Search Console10 Google SEO is Only the Beginning With all the […]...
Travel Marketing
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SEO in Tourism: Things to Keep in Mind

Content1 Find Out What You’re Up Against2 User Experience Matters Big Time3 Even More Mobile Friendliness4 Invest in Technical SEO5 Leverage Images6 Think Globally, Act Locally As strange as it may seem, SEO and the tourism industry have one thing in common – both deal with pointing customers in the right direction. If you’re in […]...
Marketing

Link Building Strategies: What Should You Focus on and What Should You Avoid?

Content1 Link Building Techniques1.1 The Skyscraper Technique1.1.1 What is it?1.1.2 Verdict: 5/51.2 Resource Page Link Building1.2.1 What is it?1.2.2 Verdict: 3/51.3 PBNs1.3.1 What is it?1.3.2 Verdict: 0/51.4 Broken Link Building1.4.1 What is it?1.4.2 Verdict: 3/51.5 The Scholarship Method1.5.1 What is it?1.5.2 Verdict: 0/51.6 Competitions1.6.1 What is it?1.6.2 Verdict: 0/51.7 Expert Roundups1.7.1 What is it?1.7.2 Verdict: […]...
Travel Marketing
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SEO, Content Marketing and Marketing Automation for Travel Companies

Content1 Dominate Search Marketing With SEO1.1 Travel Keywords1.2 On-Page and Off-Page SEO2 Content Marketing3 Email Marketing3.1 Email Marketing Automation4 Peculiarities of the Travel Industry The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being […]...
Travel Marketing
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6 Tips for Improving SEO for Travel Websites

Content1 1. Research Your Keywords2 2. Step Up Your Content Marketing Strategy3 3. Boost Your Site Speed4 4. Build Links5 5. Be Mobile Friendly6 6. Analyse Your Competitors Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be […]...