Small Business Growth Blog

Accountants
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Email Marketing for Accountants

Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing strategies. And while it […]...
AccountantsBusiness Marketing
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SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
AccountantsSEO Case Studies
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B2B SEO Case Study

This SEO case study focuses on AccountantOnline.ie who we started working with during February 2017.  In Jan of 2017, the website had around 400 visitors from Google, by Jan 2018 this was over 8,500 for the month. (Update: this has now doubled) Cube Digital started in February with a technical SEO audit and a content audit. […]...
Blogging
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Guide to Creating a Successful Blog for Your Business

Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending a significant amount of time – 6 hours and 42 minutes, to be more precise, and this means that the internet is among the main sources of finding the information they need or learning about […]...
Marketing
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How to Use Google Search Console for Content Ideas

Google Search Console is a must if you want to understand how your content performs as well as whether it’s properly optimized for Google. This is a free tool designed by Google to help its business users ensure that their websites are well-optimized for search, easily discoverable, and visible to a relevant audience. It’s safe […]...
Business Marketing
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What Is Content Marketing and Why It Matters? 

Long gone are the days when you could promote your business and attract new customers by means of traditional marketing methods such as TV commercials, newspaper ads, and spam emails. Modern customers can now fast-forward your commercials, ignore your newspaper ads, and send pushy emails directly to spam. Banner blindness can render your marketing efforts […]...
AccountantsBusiness Marketing
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Online Marketing for Accountants

Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss […]...
Business Marketing
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7 Ways to Reach More Customers Online in 2021

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...