A Beginners Guide to Google SEO

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a beginners guide to ranking higher on Google. Google’s documentation is a 32-page guide – this is shorter …

A Beginners Guide to Google SEO Read More »

SEO in Tourism: Things to Keep in Mind

As strange as it may seem, SEO and the tourism industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that …

SEO in Tourism: Things to Keep in Mind Read More »

SEO, Content Marketing and Marketing Automation for Travel Companies

The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you …

SEO, Content Marketing and Marketing Automation for Travel Companies Read More »

how to improve SEO for travel websites

6 Tips for Improving SEO for Travel Websites

Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a …

6 Tips for Improving SEO for Travel Websites Read More »

What is SEO and How Can It Help My Website

A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and …

What is SEO and How Can It Help My Website Read More »

Cosmetic Surgery SEO Case Study

Medic updates in Google have made it a turbulent year for cosmetic surgery websites, their traffic and rankings. TL;DR 89% organic traffic increase 28% total traffic increase 40% increase in enquires (These are all year on year stats). We started working with the company in May 2018.  During the first few months, we had started …

Cosmetic Surgery SEO Case Study Read More »

How to Decide on Your Digital Marketing Budget

The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth is …

How to Decide on Your Digital Marketing Budget Read More »

SEO for Travel Websites and How to do it in 2019

Back in the day, people used to walk into a travel agency, browse a catalogue, settle on a destination, and the agency would do the rest. Today people sit down at a computer, tablet, or smartphone and find a holiday. Is your company turning up in their search results? (Check out this travel SEO Case …

SEO for Travel Websites and How to do it in 2019 Read More »

local SEO for local customers

7 Ways to Reach More Customers in 2019

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only …

7 Ways to Reach More Customers in 2019 Read More »

crawl visualisation

Guidelines for Optimising Internal Links on Your Website

Internal links are one of the biggest levers of Google rankings and traffic increases for a website. The following guidelines were written for my clients and for internal use – they are intended to make internal links easy to understand for non-technical SEO people. Table of Contents1 What is a Link and What is Anchor …

Guidelines for Optimising Internal Links on Your Website Read More »

Funding and Grants for New Businesses in Ireland

Funding and Grants for New Businesses in Ireland

According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier …

Funding and Grants for New Businesses in Ireland Read More »

marketing event

List of Digital Marketing Events in Ireland in 2019

Staying in the loop is one of the most difficult things about digital marketing, but for inquisitive marketers, it is also one of the best. Perhaps ironically, the best way to stay on top of all things digimar is to step away from your computer and rub shoulders with fellow digital marketers in meatspace. What …

List of Digital Marketing Events in Ireland in 2019 Read More »