THE VALUE OF LOCAL SEO
Local SEO is About Bringing
Customers Through the Door and to Your Local Service Business Website
Is there a better way to stand out in the crowded organic search results than being listed in the map pack at the top of the results?
You need to be on the first page – 75% of searchers never go past the first page.
Being in the top three has never been more important for your business due to increased local mobile usage.
What is Local SEO?
Google Local Listings are displayed in towns and cities when a user searches on Google and Google believes there are local businesses that are suitable results for that search term.
- Local results appear in more than 90% of search queries.
- According to Google, more than 50% of local search clicks result in a shop visit with a day.
- More than 90% of your customers search for local services and products online
- More than 80% of consumers trust online reviews
- If you are a local business serving a town, village, or city being listed in local is a great way to appear prominently at the top of Google.
The local pack now lists only three companies, in the past, it listed up to seven – more reason to make sure you are one of the three. The listing includes review stars, address, telephone number, opening times, a map listing, and directions to your business.
The Local SEO Strategy
- Website localisation, small site changes
- Google My Business optimisation
- Citation building
- High quality links
- Manage reviews
(There really needs to another – Google Ads and remarketing via search and social)
We All Want More SEO Traffic
Contact us and let's see if we can work together to achieve your goals.
How Local SEO Services Can Help You
Attract New Customers
SEO targets your potential customers when they are already looking for your product or service.
Local is a Highly Targeted Market
Using all your budget locally saves spend on markets that do not convert to customers.
Building up local business has a cumulative effect and results in more overall business simply due to referrals.
The majority of local searches are on mobile devices and people want instant gratifaction. People are searching as they have an immediate need. Can you aford to miss this?
97% of People Learn About a Local Business Online
Google reports that searchers visit or call a business more than 50% of the time after finding them online. People no longer know all their local shops or services – it is all online.
If you are a local business you cannot aford to let this business drive past your location becasue they do not know you exist.
Mobile First for Local SEO
My iPhone is my mobile computer, at home or out. I find a local resturant, a plumber, a local accountant. If the website does not work well on mobile I am quickly on to the next results in the search results.
Fast information: directions, address, telephone number – I need these easily and quickly.
ROI on SEO Needs to be Tracked
Calculating the ROI on ad spend is easy, but the ROI on SEO is delayed. Expected ROI on ad spend is in the region of 40% to 200%. ROI for SEO is better calculated as an increase in business over time. I expect the ROI on mature websites to be at least 50% and for new websites, it can be in the hundreds of percent.
All possible conversion point must be tracked – calls, shop visits, online orders, emails, forms filled. But, simple ROI calculations do not work very well for SEO in the short term, as the gain lasts much longer than the campaign.
Are You Trying To Reach Your Local
We have worked with single address businesses to multi location companies with more than 50 addresses. Contact us today and let’s get started.