PPC & AdWords Management

Is your Google AdWords budget disappearing without sales or calls? Or are you new to pay per click advertising, PPC? Our Google AdWords management service will save you money or increase clicks within your current budget.

PPC Management Services

Our PPC agency in Manchester & Dublin have been managing Google AdWords pay per click, CPM – cost per thousand impressions, LinkedIn and Facebook ads since 2007.

We have no standardised fees for PPC management, as every account is different. Our charges are dependant upon your budget, amounts of adverts and keywords.

Adwords Services:

  • Search Ads
  • Remarketing
  • Product Listing Ads – Shopping Ads
  • Display Network
  • Mobile Ads

Are You New to AdWords?

Adverts on the Google search results and networks are triggered by a user’s keyword search. Using Google can bring you instant traffic and business, no waiting around for SEO to kick in.

Your ads can be targeted to geographical locations or even a set radius from your business. We can help with remarketing, showing adverts to users who have already visited your website.

Keyword Research

We provide full keyword research for all new PPC accounts. Keywords are set together in baskets with at least three adverts to test click through rates.

Often we find many more converting keywords than most businesses think of, we can also track and investigate your competitors keywords.

AdWords Audit

Have you set up your own AdWords account? Did you expect better performance?

Incorrect keyword setting, duplicating keywords across ad groups, not using extensions, and low quality ads or landing pages are just a few of the most common errors.

Call us for an audit on your current AdWords setup.

Conversion Reporting

Every month, or more often if required, we will provide your PPC performance report. This will include:

  • Clicks
  • Total cost and breakdowns
  • Cost per conversion
  • Revenue, (for online shops)
  • Top spending campaigns
  • Top spending AdWords Ad groups
  • Top keywords

Remarketing Campaigns

Google AdWord remarketing targets visitors that have already visited your website.  You will likely have noticed adverts that appear to follow you around the web – this is remarketing.  Customers often need on average 6 interactions with your website before they buy, this is one of the main reasons why remarketing is great for conversion, other reasons include:

  • brand awareness
  • lower cost per click
  • keep customers engaged
  • increase ROI and ROAS

Remarketing ad groups or campaigns can use image or text adverts.  In general, image adverts perform better with a lower cost per click.  When created well they also look better.

These are the most common image sizes in pixels:

  • 300 x 250

  • 336 x 280

  • 728 x 90

  • 300 x 600

  • 250 x 250

  • 468 x 60

  • 200 x 200

For Mobile devices only:

  • 300 x 100

  • 320 x 50

Less common, but often great for brands and branding:

  • 160 x 600

  • 300 x 600

  • 970 x 90

  • 120 x 600

If you need help with PPC AdWords management call and let’s talk or fill in the contact form below and we’ll get right back to you.