Google Ads Management

IS PPC RIGHT FOR YOU?

PPC & Google Ads Management

Is your Google AdWords budget disappearing without sales or calls? Or are you new to pay per click advertising, PPC? Our Google AdWords management service will save you money or increase clicks within your current budget.

 

Our PPC agency has been managing Google AdWords pay per click, CPM – cost per thousand impressions, LinkedIn and Facebook ads since 2007. We have no standardised fees for PPC management, as every account is different. Our charges are dependant upon your budget, amounts of adverts and keywords.

Google AdWords

Now known as Google Ads, is only one of many ad platforms.

Keyword Research

Keyword research is the backbone of your Google Ads campaigns.

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PPC SETUP CAN BE CHALLENGING

The Role Of PPC Advertising

Most businesses can’t afford to solely rely on PPC advertising. It’s too expensive, and bid
amounts inevitably climb. But pay per click can fill a few important roles.

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Profitable PPC Requires a Combination of Mathematics, Strategic Planning and Great Headlines

Our Google Ads service is aimed at small businesses that do not have the inhouse resources to manage their own campaigns.

Conversion Reporting

Every month, or more often if required, we will provide your PPC performance report. This will include:

  1. Clicks
  2. Total cost and breakdowns
  3. Cost per conversion
  4. Revenue, (for online shops)
  5. Top spending campaigns
  6. Top spending AdWords Ad groups
  7. Top keywords

Manage Your PPC Budget

We will ensure you do not over spend and the budget you spend has a great ROI.

Keyword Research

We provide full keyword research for all new PPC accounts, including finding your competitors keywords and digging deep to find long tail and niche keywords. Keywords are set together in baskets with at least three adverts to test click through rates and continually optimise.

Test Titles & Descriptions

Small changes to ad copy can sometimes make a huge difference. We will continue to experiment intelligently for higher conversions.

Remarketing Campaigns

Google AdWord remarketing targets visitors that have already visited your website. You will likely have noticed adverts that appear to follow you around the web – this is remarketing. Customers often need on average 6 interactions with your website before they buy, this is one of the main reasons why remarketing is great for conversion, other reasons include:

 

  1. brand awareness
  2. lower cost per click
  3. keep customers engaged
  4. increase ROI and ROAS

 

Remarketing ad groups or campaigns can use image or text adverts. In general, image adverts perform better with a much lower cost per click. When created well they also look better.

local seo targeted market

Common Ads Sizes

These are the most common image sizes in pixels:

 

  1. 300 x 250
  2. 336 x 280
  3. 728 x 90
  4. 300 x 600
  5. 250 x 250
  6. 468 x 60
  7. 200 x 200

 

For Mobile devices only:

 

  1. 300 x 100
  2. 320 x 50

 

Less common, but often great for brands and branding:

 

  1. 160 x 600
  2. 300 x 600
  3. 970 x 90
  4. 120 x 600

Google Ads Audits

Have you set up your own AdWords account? Did you expect better performance?

 

Incorrect keyword setting, duplicating keywords across ad groups, not using extensions, and low quality ads or landing pages are just a few of the most common errors.

 

Call us for an audit on your current AdWords setup.

Are You New to Google Ads?

Adverts on the Google search results and networks are triggered by a user’s keyword search. Using Google can bring you instant traffic and business, no waiting around for SEO to kick in.

 

Your ads can be targeted to geographical locations or even a set radius from your business. We can help with remarketing, showing adverts to users who have already visited your website.