Is your Google AdWords budget disappearing without sales or calls? Or are you new to pay per click advertising, PPC? Our Google AdWords management service will save you money or increase clicks within your current budget.
Table of Contents
PPC Management Services
Our PPC agency in Dublin & Manchester have been managing Google AdWords pay per click, CPM – cost per thousand impressions, LinkedIn and Facebook ads since 2007.
We have no standardised fees for PPC management, as every account is different. Our charges are dependant upon your budget, amounts of adverts and keywords.
- Search Ads
- Product Listing Ads – Shopping Ads
- Display Network
- Mobile Ads
Are You New to AdWords?
Adverts on the Google search results and networks are triggered by a user’s keyword search. Using Google can bring you instant traffic and business, no waiting around for SEO to kick in.
Your ads can be targeted to geographical locations or even a set radius from your business. We can help with remarketing, showing adverts to users who have already visited your website.
We provide full keyword research for all new PPC accounts. Keywords are set together in baskets with at least three adverts to test click through rates.
Often we find many more converting keywords than most businesses think of, we can also track and investigate your competitors keywords.
Have you set up your own AdWords account? Did you expect better performance?
Incorrect keyword setting, duplicating keywords across ad groups, not using extensions, and low quality ads or landing pages are just a few of the most common errors.
Call us for an audit on your current AdWords setup.
Every month, or more often if required, we will provide your PPC performance report. This will include:
- Total cost and breakdowns
- Cost per conversion
- Revenue, (for online shops)
- Top spending campaigns
- Top spending AdWords Ad groups
- Top keywords
Google AdWord remarketing targets visitors that have already visited your website. You will likely have noticed adverts that appear to follow you around the web – this is remarketing. Customers often need on average 6 interactions with your website before they buy, this is one of the main reasons why remarketing is great for conversion, other reasons include:
- brand awareness
- lower cost per click
- keep customers engaged
- increase ROI and ROAS
Remarketing ad groups or campaigns can use image or text adverts. In general, image adverts perform better with a lower cost per click. When created well they also look better.
These are the most common image sizes in pixels:
300 x 250
336 x 280
728 x 90
300 x 600
250 x 250
468 x 60
200 x 200
For Mobile devices only:
300 x 100
320 x 50
Less common, but often great for brands and branding:
160 x 600
300 x 600
970 x 90
120 x 600
If you need help with PPC AdWords management call and let’s talk on 01 442 9545, or fill in the contact form below and we’ll get right back to you.