Content Marketing Agency
Why a Content Marketing Strategy?
Content marketing is the strategy of using any media to promote or market your company – this can be onsite like blog posts or off-site using other websites and social media. We work mainly with blog posts and landing pages on your own website. Owned media rather than third party media.
We offer two types of content marketing:
- Skyscraper
- Landing pages/blog posts
The best results are achieved when both are used together to cover top and middle of the funnel. This is often referred to as the awaness stage, it is a form of branding your company and products.
Your Company's Goals
Before thinking about the type of content that will work best for your business we need to understand where you want to go.
Persona & User Journey
Knowing your audience and best customers means you can create content and stories that will resonate.
Competition Research
What are your competitors doing great and not so great. How strong are your competitors? Can you win, right now, head to head?
Content Production
Depending on your business needs we will write your content or show you how to recruit contract writers to produce the highest quality engaging content.
Outreach & Promotion
The right type of promotion will amplify the reach of your content and build a flywheel that creates ongoing high results for all published content.
Remarketing
Remarketing ads whether on Facebook, Google, Twitter or LinkedIn is the most cost effective way of increasing sales or leads and keeping your brand visible to your customers.
Content Marketing Case Studies
I love to see our client’s success.
B2B Content Success
Accountant Online created a content driven business model that has resulted in the website having the largest footprint in Ireland of any accountancy company. They have vision.
Read the full case study.
Travel Content Marketing
180% year on year growth
Working with their in-house marketing team we helped design a content marketing roadmap to greater visibility, but more importantly more travel customers. Read more
Amplifying Content
The Basics
Skyscraper Outreach
Write Guest Posts
Influencer Outreach
We Love Compliments
We have used Cube Digital for the past 5 years and they are now an integral part of our digital marketing strategy. We have numerous websites and some in-house developers but they give us independent advice and keep us informed of all the latest changes in this arena. We are delighted with their expert & professional service. I would have no hesitation in recommending Leslie and Cube SEO.
Conor McGary
Fincial Director, Powerpoint Engineering
Cube Digital is reliable, dependable and trustworthy in my experience. They also know their subject really well and have been experts in SEO for a long time. I trust their advice and I value the insights and recommendations they make for my businesses.
Rose Kervick
Marketing Director, Accountant Online.ie
Cube is very professional, experienced and a pleasure to deal with. I highly recommend Leslie without hesitation. Leslie’s knowledge of SEO is not only vast it is also (and this is vital with the ever changing Google algorithm) up to date and cutting edge. I would not hesitate in recommending him to anyone with an SEO requirement.
David Quaid
Director - Inbound Marketing at Kemp
Leslie is a real expert on SEO and provides a very valuable service to his clients. He’s great to work with and I have no hesitation in recommending him for anything SEO related. If you’re looking to move up to the top of Google and beat your competitors Leslie is the best man to talk to.
Ian Cleary
Founder, Razor Social
I asked Leslie from Cube to review my website and he did this quickly and thoroughly, picking up lots of items that my own checks hadn't uncovered. This involved some changes to the website text as well as more intricate code adjustments. The website is now getting more visitors and his advice will allow me to constantly revise and improve the website. Recommended!
Simon Evans
Founder, LittleBig Bikes
Recent Blog Posts
SEO for Accountants
Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business...
B2B SEO Case Study
This SEO case study focuses on AccountantOnline.ie who we started working with during February 2017. In Jan of 2017, the...
Link Building Strategies: What Should You Focus on and What Should You Avoid?
There’s a lot that goes into SEO. Some suggest there are 200+ Google ranking factors. You’ll see some of the...
Guide to Creating a Successful Blog for Your Business
Growing your business and attracting new customers heavily depends on how strong your online presence is. People have started spending...
How to Use Google Search Console for Content Ideas
Google Search Console is a must if you want to understand how your content performs as well as whether it’s...
Ambitious Companies
We are a great fit for growing companies with ambitious goals.
Our most successful projects have resulted from working with companies that have a very high desire for success. Content marketing requires a high level of internal engagement with internal teams.
We aim for treble digital year on year growth for all growing companies. We like to aim for 30% plus growth for mature businesses and websites.
Knowledge Transfer
We can run training sessions for your internal team. We provide written and video guidelines for research, publishing, and promotion.
We are happy to work with your other vendors to produce the best possible results seamlessly.
Keeping within budgets often requires the internal team to acquire additional skills which we are happy to help with.