Category Archives: Travel Marketing

Travel Marketing
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SEO for Travel Websites & Blogs

Back in the day, your customers walked into a travel agency, browsed a catalogue, settled on a destination, and the agency would do the rest. There was no need for travel SEO back then. Today people sit down at a computer, tablet, or smartphone and find a holiday. But, not before carrying out lots of […]...
Travel Marketing
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SEO in Tourism: Things to Keep in Mind

As strange as it may seem, SEO and the tourism industry have one thing in common – both deal with pointing customers in the right direction. If you’re in the tourism, travel and hospitality industry, you’ve most certainly noticed that the market is pretty saturated and that your competition is fierce. Nothing strange, given that […]...
Travel Marketing
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SEO, Content Marketing and Marketing Automation for Travel Companies

The travel and tourism industry has been steadily growing, and according to stats, it’s one of the fastest growing sectors with bookings reaching $1.6 trillion in 2017. But, apart from being very lucrative, this market is also a highly competitive and saturated one, which means you have to tap into different marketing strategies if you […]...
Travel Marketing
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6 Tips for Improving SEO for Travel Websites

Not all those who wander are lost. We know what J.R.R. Tolkien meant to say, but appealing as it may sound in real life, it can’t be applied to your travel website. If it’s not easily found on the internet and does not appear in your target audience’s searches and queries, it’s obviously not a […]...
SEO Case StudiesTravel Marketing
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SEO Case Study for a Travel Company

We started working with Follow the Camino in July of 2016. They initially hired us for an SEO audit. Their website had been hacked, made possible by an error on the part of their hosting company and they needed to make sure everything had been cleaned up. (Note on the above image: I prefer to […]...
Travel Marketing

Travel Insurance SEO – Allianz, Multitrip, or Insure

I am going on holiday shortly and I need to renew my annual travel insurance.  Having decided a while ago VHI was getting too expensive, that is a different conversation to be had at the next renewal date.  However, I was prompted this morning to think about insurance as I was writing meta descriptions for […]...