On Page SEO

A Beginners Guide to Google SEO

With all the negative news about Google SEO, you might think that Google does not recommend SEO. However, Google recommends SEO for your website – you can read the full documents here and here. This post is a beginners guide to ranking higher on Google. Google’s documentation is a 32-page guide – this is shorter …

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What is SEO and How Can It Help My Website

A needle in a haystack. That’s your website on the internet. With 5.6 billion searches processed by Google every day and the fierce competition consisting of approximately 400 million active websites, you can’t expect your target audience will just stumble upon your little corner on the World Wide Web and discover all the useful and …

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crawl visualisation

Guidelines for Optimising Internal Links on Your Website

Internal links are one of the biggest levers of Google rankings and traffic increases for a website. The following guidelines were written for my clients and for internal use – they are intended to make internal links easy to understand for non-technical SEO people. What is a Link and What is Anchor Text? Yes, this …

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seo in copywriting

5 Benefits of Using SEO to Optimise Your Website Copy

One of the best marketing strategies to invest in when looking to connect with your target audience is search engine optimization (or SEO for short). Although it may seem insignificant to some small business owners, it’s a crucial part of any inbound marketing campaign and can set aside your brand from the competition. Below you’ll …

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Keyword Research for SEO and Adwords

Keyword research is the most important element in any SEO campaign. Google’s search results are based on keywords. Type them in, get the results. No research = no dependable keywords, no title tags, unfocused blog calendar, missing opportunities. Keyword research done right = easy planning, a list of content titles, services or products laser targeted, and …

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where to start with seo

Where to Start with SEO

Let’s imagine that you are a first-time webmaster or a business owner whose company is working on a new website. You have big plans for it, you have an unlimited number of ideas for the website and you really, really wish for it to both wow users and make conversions. While you are working on it, …

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Organising SEO Tasks for Your Small Business

This is a question asked by Brian from http://www.bjp.ie/ on our Facebook page. Getting into a daily, weekly, monthly system of SEO tasks. Also getting a template for organising link building management. And lastly, wondering how much time should a small insurance broker invest in SEO we are totally new to the game. SEO is …

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