Category Archives: Marketing

Marketing
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How to Use Google Search Console for Content Ideas

Google Search Console is a must if you want to understand how your content performs as well as whether it’s properly optimized for Google. This is a free tool designed by Google to help its business users ensure that their websites are well-optimized for search, easily discoverable, and visible to a relevant audience. It’s safe […]...
MarketingAccountants
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B2B Content Marketing for Services

Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. If you’re running an accounting company, providing healthcare services, or practising law, then you’ve noticed that your content can’t be done in the way that so-called glamorous industries do it. However, the fact […]...
Marketing
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How to Decide on Your Digital Marketing Budget

  The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth […]...
Marketing
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List of Digital Marketing Events in Ireland in 2019

Staying in the loop is one of the most difficult things about digital marketing, but for inquisitive marketers, it is also one of the best. Perhaps ironically, the best way to stay on top of all things digimar is to step away from your computer and rub shoulders with fellow digital marketers in meatspace. What […]...
Marketing
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SEO Competition Research

Before starting to target your particular area online it is important to perform competition research first to find out as much information as possible.  These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to […]...
Marketing
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E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important.   But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of […]...
Marketing
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How to Hire a Good SEO Company

SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source […]...