Category Archives: Marketing

Marketing
Blank Image

How to Decide on Your Digital Marketing Budget

  The best marketing doesn’t feel like marketing. – Tom Fishburne How many times have you heard that catchy concept of great products selling themselves? Probably many. And it has probably made you wonder whether you should pour all that money into marketing and advertising campaigns. If your product is great, that is. The truth […]...
Marketing
Blank Image

List of Digital Marketing Events in Ireland in 2019

Staying in the loop is one of the most difficult things about digital marketing, but for inquisitive marketers, it is also one of the best. Perhaps ironically, the best way to stay on top of all things digimar is to step away from your computer and rub shoulders with fellow digital marketers in meatspace. What […]...
Marketing
Blank Image

An Introduction to Digital Marketing for Businesses

The growth in digital online advertising and marketing spending is an area that all companies need to be aware of. Changes According to Google, the shift in media consumption since 2010 has been the following: Chanel                        2010               […]...
Marketing
Blank Image

SEO Competition Research

Before starting to target your particular area online it is important to perform competition research first to find out as much information as possible.  These are the main areas I need to have information about: Is there traffic Who are your competitors? How much will it cost to compete? How long will it take to […]...
Marketing
Blank Image

E-book Marketing for Independent Authors

Marketing was always important for selling books and getting new authors in front of readers.  Due to the ease of publishing on Amazon Kindle eBook marketing for independent authors has become even more important.   But where to start?  I have published one e-book, a travel guide, and in many ways getting in front of […]...
Marketing
Blank Image

How to Hire a Good SEO Company

SEO is all about Google.  Sure, there are SEO experts who dabble in Bing or DuckDuckGo, but for the most part, search engine optimisation is about Google search and ranking as high as possible in Google’s search results. Where do You Start? Because of this, it is always a good idea to go to the source […]...