Modern skyscrapers with the sky in the background

What Is the Skyscraper Technique for Link Building?

Minimal search visibility makes all your content creation efforts futile.  If no one finds your content and visits your website when they’re searching for solutions to their problems on the internet, then you’re in serious trouble.  No traffic – no conversions – no revenue.  That’s why many businesses, desperate in their attempts to attract their … Read more

Links in a chain

The Cost of Link Building & Links

Links cost. It is that simple, there is no such thing as a free link. There are many benefits to link building, but it is going to cost you time or money. So which is best for you – time or money, as you will pay the cost of link building in one way or the … Read more

The Truth About Outsourcing Link Building

The Truth About Outsourcing Link Building

Chatting to a friend who also works in digital marketing a couple of months back, we got to talking about link building. 30 minutes into the conversation, I realized I was outlining a strategy for his business. He was nodding and telling me he’d love to hire us – which was quite the opposite of … Read more

Link Building Strategies for eCommerce Sites

Link Building Strategies for eCommerce Sites

How is link building different for eCommerce sites? While the basic process of building links in itself works the same whether for eCommerce sites or any other sites, most SEO experts agree that eCommerce can be more difficult for one particular reason: It’s hard to get people to link to pages that have high commercial … Read more

Google Penguin update timeline illustrated

Google Penguin Update

UPDATE: According to Google the last manual update of Google Penguin started on Friday 23rd September 2016.  So far, I have not seen any effect in any Irish websites or SERPs that I am tracking, it may take a few weeks for the full roll-out of the integrated algorithm. After many years of waiting for … Read more