You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only …
According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier …
Funding and Grants for New Businesses in Ireland Read More »
80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a …
Have you ever seen Field of Dreams? Even if you haven’t, someone has at some point likely quoted you the line everyone seems to know from the movie: build it and they will come. And while it may have worked for Kevin Costner, the same will not likely be the case for your small business …
Small Business Digital Marketing for Companies in Ireland Read More »
Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier …
How to Increase B2B Sales Leads Through Your Website Read More »
New customers are the lifeblood of every business. And yet, many companies struggle with the acquisition process, mainly because it’s extremely tricky and expensive to identify the right leads and nurture them into becoming loyal, paying customers. Even research studies seem discouraging in this respect and show that it’s somewhere between 5 and 25 times …
Guerrilla marketing is usually associated with the B2C arena – companies surprising their potential customers with unexpected and usually very innovative messages that cost a fraction of what more traditional marketing costs. Guerrilla marketing is less common in the B2B arena and it can sometimes feel almost tame when compared to B2C guerrilla marketing, but …
25 Guerilla Marketing Ideas to Grow your B2B Sales Leads Read More »
Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your …
Why Local SEO is a Great Channel for Your Business Read More »
Imagine a practice that keeps growing steadily and your website generating new business calls and enquiries every week. Right now, where does most of your new business come from? I have two main sources – referrals and Google search. For me and other businesses, the absolute best are referrals. The problem I have with referrals …
The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping …
How to Create a Small Business Digital Marketing Strategy Read More »
First off, no I don’t offer cheap SEO and this is not an ad for cheap services. In fact, I have a philosophical problem with any business that brands their services as cheap. Recently a client told me that their current SEO provider was cheaper and that they had various quotes that were also cheaper …
The ecommerce world is a dog eat dog one. With consumers being presented with thousands of potential results for their search queries, the competitive landscape is fierce. In order to get the top spots on Google and succeed as an ecommerce business, you need to get surgical when it comes to understanding your audience and …