Business Marketing

Business MarketingOff Page SEO
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What is Local SEO and Why Do You Need It

No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless […]...
Business Marketing
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What Is Marketing?

Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count....
Business Marketing
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7 Ways to Reach More Customers Online in 2021

You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...
Business Marketing
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Why Local SEO is a Great Channel for Your Business

Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your […]...
Business Marketing

SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
Business Marketing
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Funding and Grants for New Businesses in Ireland

According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier […]...
Business Marketing
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How to Find New Accounting Clients

80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a […]...
Business Marketing
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How to Increase B2B Sales Leads Through Your Website

Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier […]...