Business MarketingOff Page SEO
No matter what kind of business you run, it’s crucial for your potential customers to be able to find you on the internet. For this, you need so-called general SEO, that is, the work of optimising your website for global or national searches. In other words, if you want to target a particular audience regardless […]...
Business Marketing
Marketing differentiates your business from every other business that your customer could choose. It is the first impression of your business, and we all know that first impressions DO count....
Business Marketing
You’ve probably read all the stats claiming that customer acquisition is somewhere between five and 25 times more expensive than customer retention. Besides, your existing customers are 50% more likely to try your new products and spend 31% more than the new ones. But, all this doesn’t imply that customer retention should be your only […]...
Business Marketing
The words “small business digital marketing strategy” do have a very serious ring to them, don’t they? Even a bit ominous, if you ask me. When embarking on the amazing journey of running a small business (with the hopes of one day running a large business) – you need to do a lot of prepping […]...
Business Marketing
Local SEO should be considered essential for any business that targets customers in a specific location. Physical businesses including stores, restaurants and dental practices that want to get found online need to focus on their local SEO efforts. Wherever you are trying to attract local customers, local SEO plays a key role in boosting your […]...
Business Marketing
Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
Business Marketing
According to the most recent Doing Business Rankings published annually by the World Bank, Ireland is the 18th most business-friendly country in the world. When we are talking only starting a business, things look even better for Ireland as it finds itself in the tenth place. And while starting a business in Ireland is easier […]...
Business Marketing
80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a […]...
Business Marketing
Have you ever seen Field of Dreams? Even if you haven’t, someone has at some point likely quoted you the line everyone seems to know from the movie: build it and they will come. And while it may have worked for Kevin Costner, the same will not likely be the case for your small business […]...
Business Marketing
Attracting and keeping the attention of other businesses can be much more challenging than generating and nurturing B2C leads, but the rewards are also far greater. Not only in terms of actual conversion value, but also in terms of the reputation, authority and contacts gained with each successful collaboration. Like everything else, it gets easier […]...
