Category Archives: Accountants

Accountants
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Email Marketing for Accountants

Exactly 50 years ago, a technology that will disrupt the way we communicate was invented. Apart from being convenient, email marketing has a very strong return on investment – for every pound you invest in it, you can expect to earn £42, which makes it one of the most cost-effective marketing strategies. And while it […]...
AccountantsBusiness Marketing
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SEO for Accountants

Imagine an accountancy firm, or professional services company, that keeps growing steadily. A company whose website keeps generating new business calls and leads every week. Right now, where do most of your new business come from? I have two main sources – referrals and Google search....
AccountantsSEO Case Studies
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B2B SEO Case Study

This SEO case study focuses on AccountantOnline.ie who we started working with during February 2017.  In Jan of 2017, the website had around 400 visitors from Google, by Jan 2018 this was over 8,500 for the month. (Update: this has now doubled) Cube Digital started in February with a technical SEO audit and a content audit. […]...
AccountantsBusiness Marketing
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Online Marketing for Accountants

Digital marketing has the highest ROI, and yet many accounting firms still mainly rely on the outbound approach and its traditional marketing methods. Although you can still attract new clients through newspaper ads, TV and radio commercials, and billboards, digital marketing has become indispensable for the firms providing accounting services. In this post, we’ll discuss […]...
Business MarketingAccountants
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Marketing Strategies for Accountants

Growing your accounting firm requires a serious and strategic approach, and having a detailed marketing strategy in place is essential. However, marketing usually isn’t a top priority when we’re talking about smaller accounting firms, but growth requires investing more time and money in it. Making your firm more visible will result in generating better leads […]...
MarketingAccountants
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B2B Content Marketing for Services

Content marketing for service businesses has to be approached differently than for those selling tangible products with immediately visible features and benefits. If you’re running an accounting company, providing healthcare services, or practising law, then you’ve noticed that your content can’t be done in the way that so-called glamorous industries do it. However, the fact […]...
AccountantsBusiness Marketing
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How to Find New Accounting Clients

80% of a company’s future profits come from just 20% of its existing customers is one of the stats frequently quoted in an attempt to illustrate the importance of customer retention, along with the fact that repeat customers spend 67% more in their third year than in their first year of doing business with a […]...