Digital Marketing for Accountants

We get more clients for accountancy firms
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The digital marketing services below are examples of the services we bundle to get you more clients.

 

Every website and Accountancy Practice is different and all proposals reflect those differences.

Finding more of the right clients for your business is the struggle that all B2B service businesses face.

 

We take away that struggle and allow you to focus on growing your business.

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SEO Audits

An SEO audit is where we start all new projects. This review will ensure your accountancy website is technically set up for ranking in Google and the content is high quality.

Google Ads & PPC Services

Ads on Google, Facebook & LinkedIn are the quickest way to bring in new clients – assuming you are laser focused. There are better long term solutions. Read more on our PPC management services.

Website Content Creation

The content published on your website should reflect the questions and information your target market is searching for. More on Content Writing for blog posts and service pages.

Local SEO

For the vast majority of local accountants, being listed on the map pack for local SEO queries like “accountant in Manchester” is one of the main goals. We will get you there.

Content Audits

If a website does not need a full SEO audit we will need to complete a Content Audit. A content audit will ensure that you are publishing the most relevant content for your target market.

Link Building

Link building is the strategy of having your website listed on other high quality websites. This improves your ranking in Google, brings in referral traffic, and results in more customers.

1st Page Ranking is the First Step

Being number 1 in Google’s search results is the aim of all our clients. Getting into the first page is a good start. Being in the top 5 is a must. There are very few clicks on positions 6 to 10.

 

Moving from 9 or 10 to positions 1 to 3 can take a while, but the result in the form of traffic and consumer trust is huge. Depending on the level of competition it is always best to work to gain one of the first three positions.

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Helping Your Accounting Business Grow

Our Simple Four Step Process

Audit Your
Website

Identify all the problems and rank in order of importance.

Fix All Optimisation Problems

Fix and optimise on-site issues based on quickest ROI.

Build Links

Build good quality links using all methods as long as the quality is good.

Optimise & Write Focused Content

Write and publish the best in class information. (Keyword targeted)
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Digital Marketing Case Studies

I love bragging about our client’s success.

 

This accounting practice turned the geographic local practice idea on its head and aimed for niche online targeting. This has led to incredible success over the last 3 years.

 

The company is focused on the startup market and therefore most content is written to answer questions from startup. Read the full case study.

 

89% organic traffic increase and a 40% increase in enquires

 

This cosmetic surgery website has managed to grow through Google’s medic algorithm update. Read more

Recent Blog Posts

Marketing for Accountants

Why work mainly with Accountants?

 

It became obvious as my business expanded that we had great experience in certain areas – due in large part to my background.

 

We worked with a lot of professional services companies and the success of these projects was in no small part to my financial services background – I started my ACCA training while in practice, (I did not complete it and left for sales and marketing).

 

The combination of my experience in a family accounting practice, then working for large companies in their finance departments, and then in sales and marketing for an insurance company now pays off very well in digital marketing. I can perceive what a client wants to see in order to know and feel that they are in safe hands.

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how seo can help your business

Do We Only Work With Accountants?

We work with all professional services businesses – but we do have particular expertise working with accountancy firms.

 

Companies that we work for usually require either content marketing or local SEO. We do try our best to keep our internal focus on one niche as the main task for most companies is link building.

 

Link building is much the same for many of the following services:

 

  • bookkeepers
  • SaaS companies
  • solicitors
  • insurance brokers
  • coaching

 

But,  I am always open to chatting about any interesting project.